The user experience of an app is often the deciding factor in whether a user chooses your app or a competitor's. In addition to providing specific solutions in response to user needs, your app should also provide an easy and intuitive user experience.
To address this, we offer an App UX Audit service, an audit that evaluates the app experience and identifies possible areas for improvement.
User Experience (UX) and User Interface (UI) are two intersecting areas of application development, focusing on providing the user with the best possible user experience.
UX deals with the question of how the user experiences the application, while UI is related to the appearance and placement of elements in the application. While in practice it's hard to delineate where one ends and the other begins, UI will define what the menu options are and where they are placed, while UX in turn describes whether the process is pleasing to the user.
There are plenty of apps on the market with similar performance, and the user will get attached to the one that has fast loading time, is simple and user-friendly. Hence, if you want the best app you should consider both User Experience and User Interface as a strict part of your product development strategy.
There are many elements that affect the perception of an application.
One of them is the cognitive load - the greater the computing power of the mind that is needed to use the application, the greater the chance of overwhelming the user and making him abandon the task at hand. Factors that improve this aspect, for example, include reducing the displayed elements to an intuitive minimum, dividing processes into steps to save work in progress, and automatically using data already entered into the application, such as personal information or home address.
When designing an application, it's also worth keeping in mind universal principles that also apply to websites, such as creating simplified forms that ask only for the data that's really relevant to us, visually highlighting the most important elements, and adding hints to the more problematic fields right next to them.
It's also not worth prioritizing the originality of an app over the convenience of its use - and use familiar screens such as the start screen or search engine, which are easy to access and understand by the user.
Good navigation, a sense of control, and a smooth introduction to the app (known as onboarding) also make a significant difference in whether the user will abandon the app after the first use, without finishing what they started. If we expect an app user to fully configure the app before they can use the main functionality - we run the risk that they won't know if it's worth going through the process. An example is, for example, the layout settings - changing the color of the interface is a decidedly secondary matter that can be done by the user once he is familiar with the application, already knows he wants to use it, and wants it to look more to his taste.
Also, don't require the user to have all the permissions used in the app at the outset. Let users explore the various functionalities one by one and decide whether and to which resources on the mobile device they want to give you access.
The good news is that you don't have to deal with all this on your own - by commissioning us to perform a UX audit of your application, you will receive information as to any weak points lowering the user experience, as well as tips for making a good application - even better!
We have years of experience backed up by specific theoretical knowledge as well - we will easily point out what elements are missing for better performance, where navigation needs improvement, whether the app is readable - and all this also in the context of the category and target audience of the mobile app.