mPay
Mobile payments in the one app
- Optimization of bidding, target groups, creatives of campaigns based od on conversion data from Firebase, Appsflyer and Facebook Analytics
- Using machine learning of Google and Facebook to a optimization of all campaigns
- Making unique creatives for every event and localization (eg. Music Festival in Zywiec or Swinoujscie city with its characteristic Mill symbol)
- Acquiring over 35K new active users of the app in a few months
- Increase in sales value by over 50%
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